Fractional & Full-Time
Product Marketing Leadership
for High-Growth SaaS

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About me

I lead product marketing that scales. From sharp, differentiated messaging to go-to-market programs that convert, I help B2B SaaS companies unlock revenue and build category leadership.

With a blend of strategic vision and hands-on execution, I partner closely with product, marketing, and revenue teams to drive impact. I thrive in fast-paced environments and care deeply about mentoring talent, creating clarity, and delivering marketing programs that resonate with buyers.

Open to full-time or fractional product marketing leadership opportunities where I help a company unlock its next stage of growth.

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Areas of expertise

  • Develop strategic marketing plans that align to your company's goals and growth objectives.

  • I translate complex capabilities into clear, compelling narratives that speak directly to your buyer’s pain points, priorities, and use cases. From messaging frameworks to demo scripts, website copy, and sales decks, I ensure every word builds a consistent story that connects and resonates across the funnel.

  • I craft bold, differentiated narratives that clearly answer “why now” and “why us,” positioning businesses as the go-to solution in their space. Through consistent storytelling, strategic content, analyst relations, and GTM alignment, I help drive awareness, shift perception, and build long-term market leadership.

  • I help B2B SaaS companies bring new products and features to market with maximum impact. From messaging and positioning to go-to-market strategy, launch planning, and execution, I ensure launches are tightly aligned to business goals, resonate with target buyers, and drive measurable results.

  • I equip sales and customer success teams with the knowledge, messaging, and tools they need to perform at their best. From playbooks and training to content and storytelling, I make complex ideas simple and align teams around a common narrative.

  • By diving deep into the competitive landscape, I deliver actionable intel, build strategic battlecards, and enable teams with the tools they need to win. From frontline insights to targeted takeaway campaigns, I help drive differentiation, confidence, and revenue impact in competitive deals.

  • I develop and optimize cross-sell and upsell strategies, product adoption initiatives, and customer marketing programs that increase expansion opportunities, improve retention, and drive long-term value.

  • From customer advisory boards and communities to flagship events and compelling case studies, I build advocacy programs that deepen engagement, strengthen loyalty, and elevate the voice of the customer. These programs have driven measurable results, including higher NPS, increased retention, accelerated deal cycles, and greater pipeline influence through trusted proof points.

  • I’ve launched multiple AI-powered products, translating complex innovation into customer-ready stories that resonate with executives and buyers. My work spans generative AI, agentic AI, contract intelligence, eCommerce personalization and recommendations, risk scoring, task automation, and advanced analytics — driving adoption, upsell growth, and category differentiation.

Where I have worked

Testimonials

“Ilana is an incredible product marketing leader. During the time we worked together she made a huge positive impact on the team and company. She provided strategic direction for multiple large-scale product launches, developing best practices and playbooks to drive success. She built relationships across the organization to create alignment around goals, tactics, and communication. She built out and grew the product marketing team to expand capabilities that stretched across product launches, competitive intelligence, sales enablement, analyst relations, and customer advocacy.

She’s the rare swiss army knife that has the ability to see the big picture and go deep on different topic areas. I loved working with her and would do it again in a heartbeat.”

– Juliette Kopecky, CMO, LinkSquares

“I’ve worked with Ilana in two capacities: as a peer and as my manager, and I can’t speak highly enough of her skill, her work ethic, and her compassion as a leader.

At LinkSquares, I was part of Ilana’s product marketing team, and she proved to be a very transparent, understanding, and motivating leader. Always communicative, collaborative, and honest, Ilana is the kind of manager who trusts her team in their expertise but doesn’t hesitate to be hands-on or offer guidance and support when needed. She’s been an amazing advocate, champion, sounding board, mentor, and friend.”

— Lauren Brown, Product Marketing, Workhuman and LinkSquares