Experienced Product Marketing
Leader, Advisor and Mentor.

Helping high-growth B2B SaaS companies develop and implement product marketing strategies that deliver results.

About me

A strong product marketing strategy is often the secret weapon behind successful B2B SaaS companies. However, without the right resources, executing it effectively can be a challenge.

That’s where I come in.

For over 15 years, I’ve partnered with B2B SaaS companies across several industry verticals to shape compelling product stories, launch game-changing products, and drive revenue growth. From industry leaders like Salesforce to fast-moving innovators like Demandware, LinkSquares, Workhuman, and Salsify, I’ve built my career on seeing the big picture, uniting teams around shared goals and identifying ways that product marketing can contribute to revenue growth. I am a "full-stack" product marketer, who thrives in a fast-paced, high-growth environment.

How I can help

Full time PMM leadership

I have a track-record of building great teams and crafting innovative go-to-market programs that drive growth. I thrive in fast-paced, results-oriented environments and am excited to bring my skills, energy and enthusiasm to a new organization!

Fractional product marketing leadership

I offer both strategic guidance and hands-on support to boost your product marketing programs. Whether you need help setting goals, developing GTM plans or executing campaigns, I provide personalized services that drive results.

Project-based work

I provide an extra set of hands for any project. From a new product launch to enablement, website copy or a messaging guide, I’m here to help.

Areas of expertise

  • Develop marketing plans that align to your company's goals and growth objectives.

  • I help small teams scale their processes to 'do more with less' and guide larger teams to stay organized and efficient. I'm passionate about developing, mentoring, and teaching others the craft of product marketing while fostering a culture of excellence, learning, results, and fun.

  • I specialize in helping B2B SaaS companies bring new products and features to market with maximum impact. From messaging & positioning to go-to-market strategy and execution, I work with teams to ensure every aspect of the launch is aligned with business objectives and resonates with target audiences.

  • I craft clear, compelling messaging that stands out. From refining positioning to building stories that resonate, I align your product’s value with your audience’s needs, driving engagement and growth.

  • Equip your sales and customer success teams with the messaging, playbooks, content and training they need to effectively sell. From creating content hubs to one pagers, I am here to help.

  • I have expertise in customer retention and account expansion. I help with cross-sell and upsell strategies, product adoption programs, customer advisory boards, product content and more.

  • Understand new buyer personas or refine an existing ones. I can help research and gather insights to create a clear, actionable persona profiles that will inform your GTM strategy.

  • I help businesses gain a comprehensive understanding of the competitive landscape by diving deep into their competitors. I develop new battlecards, empower teams with insights, and execute targeted competitive 'takeaway' campaigns to drive success.