Strategic
Product Marketing
Leader

Helping high-growth B2B companies develop and implement product marketing strategies that deliver results.

About me

A strong product marketing strategy is often the secret weapon behind successful B2B SaaS companies. However, without the right resources, executing it effectively can be a challenge.

That’s where I come in.

Leveraging 20 years in B2B marketing, I specialize in transforming product marketing strategies to accelerate revenue growth and market leadership.

I’ve partnered with B2B companies across several industry verticals to shape compelling product stories, launch game-changing products, and drive revenue growth. From industry leaders like Salesforce to fast-moving innovators like Demandware, LinkSquares, Workhuman, and Salsify, I’ve built my career on seeing the big picture, uniting teams around shared goals, and identifying ways that product marketing can contribute to revenue growth. As a "full-stack" product marketer, I am a strategic thinker and a tactical executer, thriving in a fast-paced, high growth environment.

How I can help

Full time PMM leadership

I have a proven track record of building high-performing teams and developing go-to-market strategies that drive results. I thrive in a collaborative and innovative high-growth environment and am eager to bring my skills, energy, and passion to my next opportunity!

Fractional PMM leadership

I provide strategic guidance and hands-on support to elevate your product marketing function. Whether you're building a new team, crafting GTM strategies, or launching a product, I’ll help you execute with clarity and impact.

Project-based work

I provide an extra set of hands for any project. From a new product launch to enablement, website copy or a messaging guide, I’m here to help.

Areas of expertise

  • Develop strategic marketing plans that align to your company's goals and growth objectives.

  • I help small teams scale their processes to 'do more with less' and guide larger teams to stay organized and efficient. I'm passionate about developing, mentoring, and teaching others the craft of product marketing while fostering a culture of excellence, learning, results, and fun.

  • I craft clear, compelling messaging that aligns to your buyer’s pain points and use cases. I have experience writing messaging guides, demo scripts, website copy, and more.

  • I specialize in helping B2B SaaS companies bring new products and features to market with maximum impact. From messaging & positioning to go-to-market strategy and execution, I work with teams to ensure every aspect of the launch is aligned with business objectives and resonates with target audiences.

  • I help businesses maximize revenue and deepen customer engagement by developing and optimizing cross-sell and upsell strategies, product adoption programs.

  • I help businesses build stronger customer relationships and turn their best customers into powerful advocates. From leading customer advisory boards and communities to orchestrating customer conferences and creating compelling case studies, I design programs that foster engagement, loyalty, and long-term growth.

  • Equip your sales and customer success teams with the messaging, playbooks, content and training they need to effectively sell. From creating content hubs to one pagers, I am here to help.

  • 1-pagers, demo videos, FAQs, how-to guides, whitepapers, blog articles, sales tools and more.

  • I help businesses gain a comprehensive understanding of the competitive landscape by diving deep into their competitors. I develop new battlecards, empower teams with insights, and execute targeted competitive 'takeaway' campaigns to drive success.